Founder
Sudden Money® Institute

Susan Bradley, CFP®, CeFT® is the founder of the Sudden Money® Institute, which began 20 years ago as a community of practice seeking to better serve their financial planning clients by developing process and tools for the personal side of money and for clients going through transitions. This think tank created the Certified Financial Transitionist® (CeFT®) designation, and a division for training and certification called the Financial Transitionist® Institute.

She is seen and heard frequently in the national media, including NBC’s Nightly News, CNN, NPR, The Wall Street Journal and The New York Times. She is also the author of Sudden Money: Managing a Financial Windfall.

Susan has served on the FPA’s National Board of Directors, the National Football League’s Players Association’s Financial Education Advisory Board, and currently serves as the Dean of Transitions for the Council of Deans of the Purposeful Planning Institute.