Have you adapted your marketing to the new SEC rule change?
Before these new regulations, advisors weren’t allowed to utilize first-hand accounts from satisfied
That’s all changed! Now advisors can use testimonials to maximize their marketing efforts.
But you still must maintain compliance with your testimonials, or you risk fines and lost clientele.
Join Ryan Warner, CFP®, and Matt Seitz Wednesday, November 9th, at 1:00 pm EST, to learn more about the ins and outs of the new marketing capabilities.
Ryan is the Chief Compliance Officer at C2P, and Matt is the Executive Vice President of Marketing at C2P Enterprises and the Chief Marketing Officer at JL Smith.
Matt and Ryan will share their knowledge about:
- Disclosures needed to be compliant
- Pros and cons of the new rule
- Selecting and soliciting client recommendations
- What to consider when implementing testimonials in your marketing
If you’d like to learn more about how you can use this rule change to maximize your marketing efforts,
click the link below to register for this free seminar for financial advisors.
ABOUT RYAN WARNER
Ryan Warner, CFP®, is the Chief Compliance Officer for C2P Enterprises. He is responsible for handling supervision and compliance matters for the investment advisory business.
In addition to his role at C2P Enterprises, Ryan is part of the executive team of Prosperity Capital Advisors (PCA), an SEC-registered investment adviser (RIA), Clarity Insurance Marketing, a fiduciary-friendly insurance marketing organization (IMO); Valor Capital Management, a registered investment advisor, operating as a Turnkey Asset Management Program (TAMP) and a fund strategist; and Clarity 2 Prosperity, a financial training, coaching and IP development organization.
He has more than twenty years of industry experience. Before joining C2P Enterprises, he was a Senior Firm Compliance Consultant for MassMutual and MetLife Financial Services. Ryan also served as Agency Training Director and as a Financial Advisor with MetLife before entering his compliance role. He holds a bachelor’s degree in finance from the Carlson School of Management at the University of Minnesota.
ABOUT MATT SEITZ
Matt Seitz is the Executive VP of Marketing at C2P Enterprises; and CMO for JL Smith, an independent retirement planning and wealth management firm. In his role, Matt has spearheaded the digital growth of the company, reinforced branding, and implemented content marketing strategies to drive leads into the sales funnel.
Matt has over 15 years of marketing and sales experience in the professional services and financial services industries, as well as accounting, insurance, and construction. He has degrees in marketing, management, and human resources. His professional philosophy is grounded in relationship marketing—focusing on customer service and satisfaction through data-driven marketing plans with clear ROI.
Matt’s areas of expertise include strategic planning, digital marketing, lead generation, and content marketing, receiving industry recognition for content marketing, video marketing, and lead generation campaigns. He is an author and speaker on a variety of marketing and business development topics.