Did you know that 75% of internet searchers never go past the first page of results?*

How do you get your practice as the first listing on Google?

Why isn't your website bringing in more prospects?

Search Engine Optimization (SEO) is the method used to attract users to your website and content by ranking highly on search engines like Google, Bing, or Yahoo. 

But it’s a race that never ends; it takes regular monitoring and updates to improve your rankings and stay ahead of the competition. 

Matt Seitz, EVP of Marketing at C2P Enterprises and CMO for JL Smith, an independent wealth management firm that brings in $70M of assets annually, is hosting a seminar on SEO basics and simple ways to implement them.

Matt Seitz
Chief Marketing Officer | JL Smith
EVP, Marketing | C2P Enterprises


Matt Seitz is the EVP of Marketing at C2P Enterprises and is the Chief Marketing Officer for JL Smith, an independent retirement planning and wealth management firm. In his roles, he has streamlined the marketing-sales funnels, spearheaded the digital growth of the companies, reinforced the brand identities, and implemented content marketing strategies to drive leads into and through the sales pipelines.

Matt has over 15 years of marketing and sales experience in the professional services, finance, and accounting industries. His professional philosophy is grounded in relationship marketing – focusing on customer service and satisfaction through data-driven marketing plans with clear ROI.

Named one of Cleveland's Notable Marketing Executives in 2021 by Crain's, his primary areas of expertise are strategic planning, digital marketing, lead generation, and content marketing. Matt has also received industry recognition for content marketing, video marketing, and lead generation campaigns. He is an author and speaker on various marketing and business development topics.

Matt is a member of the American Marketing Association. He and his wife, Melissa, have three children: Riley, Crosby, and Mackenzie. They reside in Cleveland and are huge fans of basketball, Disney, and all Cleveland sports!

*Source: https://www.straightnorth.com/markets/financial-services/financial-advisor/seo/